20 second ident

60 second ident

Campaign concept and creative direction for broadcaster Channel 4’s initiative ‘The Big Art Project’. The series set out to create six pieces of art across Britain with the input of the general public. A 15ft typographic sculpture was designed and fabricated to represent the art that would be created throughout the series. The identity was used in print and and for 20, 40 and 60 second TV spots directed by James Griffiths.

www.channel4.com
www.moxiepictures.com