Genius

Logo mark and typography created for the Channel 4 project ‘Genius’. The production aimed to create an intersection between the disciplines of art and science. The resulting collaborations formed the project. A logo was created in reference to industrial and technological companies of the 1950s and 60s, a time when the merging of these areas may have been seen as hopeful and futuristic. The logo consists of two separate elements, art and science, joining to create the third composite element ‘Genius’. The typographic equation explains this idea more explicitly.

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Shop
Warp20 Editions

Selected Projects
Archive Projects

Publishing—
A Bulletin
Katy Moran
Nigel Cooke
Serpentine: Jarman
Wasted Youth

Identity—
The Big Art Project
Genius
Green Badge
Grizedale
Whites

Art Direction—
Agrifashionista
Dirty Vegas One
Maximo Park
The Stands

Websites—
David Balhuizen
David Burton