Gemma Booth

Website design and development for fashion photographer and YES associate Gemma Booth. Working closely with Gemma we set out on the design process with the core idea of a photographic website reduced to it’s fundamental elements, while playfully reflecting the spirit of the photographic content. We allowed the images to appear without any text visible, and to dynamically scale for different sized screens. A flexible typographic identity was designed, allowing the site to evolve as new content is added. Each time the site is viewed a different typographic element is revealed to the viewer, keeping the site fresh and dynamic.

www.gemmabooth.com

YES

Shop
Warp20 Editions

Selected Projects
Archive Projects

Publishing—
3rd Person Archive
Geographics
Mark Wallinger
Paula Rego
Penguin Design Series
Toby Ziegler
The Language of Things

Identity—
A Foundation
Koenig Books
Modern Art
Santucci & Co.

Art Direction—
Dirty Vegas
Maximo Park II
Moloko
Warp20

Websites—
Gemma Booth
Jonathan de Villiers
Magic Realism
Paulo Sutch
Santucci & Co.

Collectables—
Acid Haus
The Hi-Fi
The List
The Lost Weekend