A Foundation

Branding created for the arts organisation A Foundation. Our brief was to conceive a mark that was simple, highly recognisable and was able to be reproduced in plain text documents. The solution came in the form of a capital ‘A’ and a simple underline to imply ‘Foundation’. The result is an architecturally sound structure and an exercise in reductive, graphic representation. Marks were also created for A Foundation’s two galleries and studio complex using the same underline device. The identity was developed to include stationery, gallery signage, printed material, fly posters and annual publications.

www.afoundation.org.uk

See also: A Bulletin

YES

Shop
Warp20 Editions

Selected Projects
Archive Projects

Publishing—
3rd Person Archive
Geographics
Mark Wallinger
Paula Rego
Penguin Design Series
Toby Ziegler
The Language of Things

Identity—
A Foundation
Koenig Books
Modern Art
Santucci & Co.

Art Direction—
Dirty Vegas
Maximo Park II
Moloko
Warp20

Websites—
Gemma Booth
Jonathan de Villiers
Magic Realism
Paulo Sutch
Santucci & Co.

Collectables—
Acid Haus
The Hi-Fi
The List
The Lost Weekend