Archive Collection ‘RAM’
Creative Direction
Spring 2012
As a key record for McCartney ‘RAM’ qualified for the super‑deluxe treatment within the Archive Collection. After many rounds of production prototyping and experimentation we chose a clam‑shell box format, containing a rich variety of material designed to reflect the free‑spirited nature of the period. The package includes a softcover book; featuring open binding and a hand screen‑printed cover, a set of reproduction photographic prints, a scrapbook containing unseen photography and drawings, a set of facsimile lyric sheets and a tiny book featuring all the sheep photographed during the original cover shoot. The project was nominated for the Best Boxed or Special Limited Edition Package Grammy in 2013. Buy RAM here.